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Tips for creating a successful e-commerce platform that sells

The ultimate goal for any online store is to increase the conversion rate. After all, business can only survive with profiting sales. If the visitor is not influenced to buy your product, you know something is lacking in your product page or website.

With the projected growth of e-commerce taking over the retail store, 95% of the purchases will be made from online stores by 2040. To be one of the top online stores in the market, you will need to optimize your e-commerce website to boost the conversion rate. Having said that, building your e-commerce platform from the ground can be confusing hence you should leave it to the experts.

There are many ways you can drive traffic to your website, but if the consumers are not happy with the final product or the landing page, then all that hard work will be of no use. Like you, many online stores are optimizing their website page to deliver great value to their customers. Therefore, you need to ensure that your e-commerce platform is perfect from the initial stage of attracting customers to finalizing the sale.

So, how can you boost the conversion rate? -- By making sure that the customers can easily navigate through the web page and easily buy your product.

How do you do that? – Check your analytics and see where your customers are getting stuck and see areas in your website that can be improved.


If you are still confused, don't worry, as this blog will give you great tips to optimize your e-commerce platform that boost sales.

  1. The most vital strategy: Improve your product page

Before making any decision, customers see if they are confident about the product. As this is an online store, the visitor cannot see or touch the product, so the question arises is how to gain that trust. Create a robust product page that makes your customers feel confident about the product they plan to buy. Adding high-quality images, detailed information about the product, and product reviews are vital for increasing the conversion rate. Also, keeping the page less cluttered and encouraging language that is clear and avoids confusion will truly highlight your products.

  1. Add a wish list or favourite option

Users often save a lot of products that they would wish to buy in the future. Adding a wishlist on the product page is a great way to increase the conversion rate. It allows the customers to return to the products and buy them when they want to. Also, creating a wish list requires the customer to create an account, so this way, you can save the customer data for improving the customer's shopping experience.

  1. Add recommended products

When customers search for a product category, they are most likely interested in exploring other products. Showing recommended products to the customers gives them wide options to shop based on their preferences and brands. Shoppers often buy a recommended product if the price and quality of the product are much superior to the product they were intending to buy. For example, Amazon recommends a list of similar products or products based on previous purchases. This way, the customers are engaged, and they get more options to browse and shop.

  1. Seamless Navigation

Customers are quick to leave the website if the shopping experience is rigid and difficult to navigate. Navigation that is too complex and complicated affects your products' conversion rate or sales. There is no all-encompassing solution for navigation, so the best way to determine is to know the nature of your products and the know-how your customers would like information to be displayed as. You can also know the best way to optimize the navigation is by using the heat maps, displaying categories on every page, creating logical menus based on the customer browsing history, and avoiding burying menus in the sub-menus.

It is also great to try and test different navigations and see what works better for your customers.

  1. This is a must! – Streamline your checkout process

After all the hard work you put through in attracting the customers to your website, showcasing the products in the best way possible, and then finding out that you are still not making enough sales is frustrating. This is because your checkout process is rigid and weak, eventually encouraging customers to drop the product in the cart. This is a nightmare for every online store owner. To avoid losing sales during the checkout process, you will need to improve it to make it quick and easy for your customers to fulfil the billing process.

To make the checkout process easy and efficient, you should use a single-page checkout to keep the customers bouncing to multiple pages. Saving the billing address and shipping information is a great way for customers to make a quick purchase. A progress bar is another great idea to let customers know when they are in the billing process, so they don't get too impatient and drop the product from making a sale.

There are many ways to optimize the checkout process. However, it would be best to keep in mind that your goal should be to make the checkout process easy for your customers.

Final thoughts

Having an E-commerce website is not enough. You need to optimize your website to drive growth for your business. When optimizing your e-commerce website, look into the website analytics and customer data to get insight into where your website is lacking and find probable areas to improve. Heating mapping tools are the best tool for knowing your customer's navigation behaviour. Once you know what your customers are looking for and what is working or not, start making changes to the website to boost sales and improve the customer shopping experience.

If you find this process confusing or hard to follow, you can connect with us, and we will provide you with a 360-degree solution in e-commerce optimization.