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Social Media Marketing Tips and Strategies for your Business in 2022

With over 4.4 billion people expected to be on social media in the next five years, it has become imperative for businesses to have a social media presence to create awareness and build their brand personality. 

So, is your business on social media, or simply put, are you leveraging social media to scale your business?

In the US alone, 92% of companies use social media platforms to promote their business products and services. This proves that with its benefits, it also brings heavy competition to grab your consumer’s attention. 

Even though you know the basics of social media platforms, there is always more room to experiment, try out new strategies and leverage them differently from others. The strategy that may have worked for you some years ago or even months might not work that well for you now.

That is why we have created this blog for you to easily navigate and build a strong social media presence for your business. So, let’s get on with it!

SEVEN Ways to Boost Your Conversion Rate on Social Media:

While planning your social media marketing strategy, you need to be clear of two things- one is your goal, and the other is ways to achieve it. Let's check out these 7 ways to optimize your social media strategy to boost conversion rates.

  1. First and foremost, define your goal or mission

“Setting goals is the first step in turning the invisible into the visible.”– Tony Robbins. Truly said, and this is also the case with your social media strategy. You need to define what you want to achieve from your social media. Your motive can be to create lead generation, brand awareness, or build customer relationships. Or you can simply just ask one question, why do you want to use social media for your business?

  1. Learn about your audience

Learning what your audience wants is the best way to optimize your social media strategy. You can understand in detail your audience from social media insights. The social media platform can provide valuable information like demographics, habits, interests, age, gender and buying preferences. When you know your audience better, you can create strategies that reach the right customers at the right time.

  1. Quality Content over Quantity

Creating quality content is a must because that evaluates whether the audience connects to your brand or not. If you waste your time creating loads of content without it having the power to connect with the audience, then converting your audience into customers will be a tough job. Observe your audience as to what type of content they like and supply content that addresses their pain points and suggests practical solutions. This way, the audience will start trusting your brand and may think of buying your service or product.

  1. Build a mobile-friendly landing page

While you are showcasing your products and services on social media, you must add a landing page link so that they can further explore and purchase your products. You can boost your sales by creating a mobile-friendly landing page. This process could be a sales funnel, wherein you could attract consumers through social media and send them to your landing page to purchase your products.

  1. Testimonials

Testimonials are your brand proof that you are delivering quality service to your customers. When you create a testimonial video or a blog, you gain the trust of your audience, and they can confidently refer you to other people. 

  1. CTA Matters!

CTA plays an active role in converting audiences into your customers. When it comes to social media, you need to deliver compelling words in a few lines. Social media is no different from verbal sales. The only difference is that it’s in words. So, you have to ensure that your CTA does not look like clickbait and looks more natural. 

  1. Analytics! Analytics! Analytics!

Analytics is your genie in a bottle. You can keep an eye on social media insights to see your customer’s behaviour and adjust your strategies accordingly. Google Analytics and other social media analytics tools provide you with insights to boost your performance and sales. See what kind of post works better and generate more of those posts for your audience. Understanding your customer's likes and preferences will help you to post content that they most enjoy and create more engagement. 

Are you ready to leverage social media to boost your sales in 2022?

All this while, your social media strategy has been around building brand awareness, but now it's time to reach bigger goals and get better ROI by gearing up for more conversions. Use social media the best way possible with us! We have the necessary experience and the tools to help you reach the top on social media platforms. Get in touch with us, and we will show you the best ways to leverage social media to boost sales and build a strong brand personality.